SSP customer named as ‘The Digital Insurance Pioneer of the Year 2017’
“SSP’s understanding of changes in the market, combined with their 30+ years of industry experience definitely influenced our decision to approach them. With big names like L&G and Hood Group having also taken Digital solutions from SSP, it just goes to show the broad spectrum of understanding, services and products on offer”.
“In essence, SSP has supported our transition in becoming a truly digital insurer. We now have precision pricing based on sophisticated customer profiling, data enrichment and risk selection. This innovative technology has really cemented our position as a leader in our field. The additional benefits have ensured we’re ahead of the curve – especially when it comes to omni-channel experience for the customer and the flexibility given through scalable delivery and deployment options.
Although some insurers have been happy to achieve basic digital capabilities, we were more ambitious. Here at , we had to look at where we were in our digital process, and more importantly, where we wanted to get to. This allowed us to prioritise what needed to change first to achieve a truly digital strategy – something crucial in staying competitive and relevant, as well as bringing a wealth of opportunities”.
Once insurers understand what being digital means for them and the benefits in terms of increased revenue, decreased costs and customer engagement, they can start putting a strategy in place. This needs to support their top business priorities whilst addressing both the opportunities and risks presented by digitalisation.
Upcoming issues of ‘Digital Insurance Pioneers’ will discuss the key benefits of SSP’s digital solution. Issue 2 will investigate the need to easily define and implement your omni-channel customer experience - providing consistency of look and feel coupled with flexibility to white-label.