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Dual pricing —
an end is in sight

Dual pricing continues to be a huge industry issue within the insurance sector. The FCA recently announced it is setting out proposed remedies to address unfair pricing following its market study into the pricing of home and motor insurance. New rules will be set out for insurers early next year, after the consultation period ends in late January 2021.

This is no surprise, given the growing uproar from consumers with the disparity seen in new versus existing business quotation and premiums.

With drastic steps being taken to combat such a widely known issue, you’d think help – let alone a solution – was nigh on impossible. That’s where SSP Intelligent Quotes Hub (IQH) comes into play. The key to IQH is ease of use; it enables a level of self-sufficiency that means business users can adapt premiums and rules, amend quote flows and use external data sources to get the best price for risk…without needing input from IT or interaction from SSP.

More importantly, IQH has an in-built test and learn option, which allows insurers to run product testing in stealth mode – allowing for direct comparisons of propositions. It essentially permits you to modify your behaviour whilst understanding how dual pricing will work, and allows you to mitigate it in your own environment. You can understand our net pricing and renewal and react accordingly; channel is of no constraint.

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Combat insurance dual pricing with SSP IQH

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